Copywriter
Location: New York City
Sudler & Hennessey, a Young & Rubicam/WPP company, is one of the
world's largest and most prestigious health care communication companies. Our people
have a real "esprit d' corps" and we are well known in the industry as
a fantastic place to work.
Avenue e Health Strategies is the Interactive Division of Sudler & Hennessey.
Avenue e develops innovative eMarketing programs that accelerate the rate at which
Pharmaceutical companies build their brands and create long lasting relationships
with both patients and professionals. (Please visit www.avee-health.com)
ACD-Copy, RX Pharmaceutical, Interactive
JOB DESCRIPTION:
Avenue e has an opening for an Associate Creative Director (Copywriter). This person
will have responsibilities overseeing the creative product on major pharmaceutical
interactive accounts. The ACD must have strong oral/written communication, presentation
skills, strong conceptualization skills, experience managing multiple projects,
interfacing with clients and in developing creative solutions. The person must
have a background rooted in traditional marketing principles, leadership abilities
that inspire trust, and a top-notch, award winning digital creative portfolio.
The ideal candidate will have an extensive and progressive background in healthcare
copywriting and interactive marketing experience. He/She will also have both the
talent and willingness to be a hands-on manager and mentor to a diverse team. A
minimum of 6 years experience in creative is required.
RESPONSIBILITIES:
- Manage creative on multiple interactive accounts from strategic conception through
production
- Supervise, lead, inspire a team on various levels
- Allocate resources and define scope of work
- Execute projects and manager to time/budget parameters
- Present and sell in work to clients
- Develop strategic business platforms with account and production teams
- Shape the creative vision for clients/projects, define and maintain visual/copy
identities
- Write presentations as well as be hands on with copy development
- Support new business and take creative lead in pitch process
- Liaison and collaborate with the traditional creative dept.
- Advance the overall quality of strategic thinking and design applied technology.
REQUIREMENTS
- Understanding of healthcare and Pharma marketing/strategy
- Experience in developing communications for both physicians and patients
- Understanding of usability, functionality and GUI
- Ability to bring eSolutions to the table and solve problems and resolve issues
- Experience in healthcare and/or pharmaceuticals
- Must have Management/Supervisory experience
SKILLS
- 6-8 years traditional or digital creative direction (copy) in one of the following
areas: advertising or direct response
- 2-4 years experience in developing healthcare and/or pharmaceutical marketing efforts
- At least 3 years experience Internet development and online advertising experience
required
- In depth industry knowledge. Clearly understands and is able to articulate the limitations
and possibilities of the space
- Demonstrates good presentation skills as well as professionalism and experience
in client services
- Has successfully demonstrated ability to work collaboratively across disciplines
and departments
- Has successfully demonstrated ability to mentor, manage and direct
- Superior communication, organization and time management skills
ONLY CANDIDATES WITH THE ABOVE BACKGROUND WILL BE CONSIDERED.
We offer a competitive salary and a generous, comprehensive benefit plan including
a dollar for dollar match on the first 5% of 401K contributions, up to $6,000/year
tuition reimbursement, a company paid career cash balance plan, and stock options.
CONTACT US:
Please email resume to: brenda_oconnor@nyc.sudler.com
Please reference Interactive RX ACD Copy in the subject line.
FAX to 212-598-5477 or mail to:
Brenda O'Connor
Sudler & Hennessey
230 Park Avenue South
New York, NY 10003
NO PHONE CALLS PLEASE
Posted February 18, 2005; ends
April 3, 2005
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